11 May 2010 ~ 0 Comments

Stop Words Importance

You might have read on the internet somewhere that you shouldn’t include stop words in your titles of your blog posts.  Then you might have said, “ok I won’t do that”.  But then never stopped to question why this is and what is the reasoning for it.

It is important for only a couple of reasons

1. Google will skip over these words and pay no attention to it. So if you only have so much space you can put in a title, why fill it with words that have no ranking ability

2. You only have 65-70 characters in the title so use it wisely.

3. Think of the title as a first line in an adwords campaign. You want to get the searcher to click on your page, so because of this we have to use it to its full capacity, with words that matter.

That is really pretty much it.  This should clear up any confusion you may have about stop words importance.  If you are using wordpress then there is a really cool plugin that you can try out called Remove Stop Words In Slug

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